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‍Digital technologies have radically modified businesses, their processes, culture, and customer experiences. These changes were made to accommodate changing lifestyles, new market requirements as well as new standards. This shift to a digital era is the digital transformation.
This transformation isn’t a specific role like marketing or human resources but rather a change of perspective, a new way to engage with customers that affects all aspects of the business world.
In today’s digital age, planning, building, thinking is all about being flexible, agile, and ready for the next challenge. Let’s look at what makes the digital transformation.
Digital transformation is a shift in mindset that occurs at every level of a business. However, these changes all have one main theme in common, the customer. As a company evolves, its changes serve one purpose, finding a better way to serve the client, which might mean more efficiency or cheaper products.
As this is an ongoing phenomenon, the words used to describe it are sometimes imprecise and jumbled, let’s try and define them.
Digitization
Even 10 years ago, businesses would keep paper archives of their work, the data was analog, either written down or typed into documents. Dealing with data meant you would have to deal with physical documents, papers, and maybe faxes.
As computers grow more widespread, that data became digital, that shift is digitization, the process of converting information from analog to digital. By doing so data is more readily accessible and provides more efficient processes and analysis to businesses.
Digitalization
As data came online, people started trying to make sense of it and analyzing its ins and outs. This analysis can help simplify how you work, that’s digitalization.
The word doesn’t imply any radical shift in the way things are done, it only implies that with digitalization, things are done more efficiently now that the data has been analyzed and is accessible.
One of the greatest impacts of digitalization is in retail where you can easily find a customer’s purchase history and offer a solution much quicker.
Digital transformation
The term refers to a radical change, one that changes the way business gets done. With it, companies are asking big questions like “Can we make better our decision-making, get game-changing efficiency and a better user experience”.
Firms that are entrenched in the digital era are creating all sorts of clever ways to leverage technology, getting an inside look at their customer’s habits and preferences.
The key element here is to determine the potential of your technology, it’s still early enough to find the next great thing.
By hopping on the digital trend, your company can receive a wide variety of benefits:
With today’s modern analysis systems, you can get real-life data about the situation of your business, this makes for better decision making as you have a better global picture of your company.
As data comes to the foreground, machines, and devices continually transmit data that can be used for predictive maintenance, performance reports. This in turn lowers the downtime of your machines and makes the workflow more efficient.
As automation grows, this means you can offer your clients more personalized needs. Data can once more be of use, as it can help you increase their loyalty and retention times. Think of customized service plans or custom products, that’s all possible and make the user that more special.
As the shift occurs, companies are encouraged to reinvent themselves, this drives competition and innovation, bringing new business models, payments, and service models.
As data becomes clearer, businesses find new ways to connect, collaborate, and streamline future business growth strategies. This means the arrival of new products, more profitability, and new clients.
As Covid-19 struck it became apparent that what connected people was the internet, in today’s reality, the web brings people together. This digital transformation helped some businesses stay afloat by encouraging online shopping and adapting to a new reality. That digital transformation also allowed businesses which engaged in it to be more versatile, ready to adapt.
Transforming your business and bringing it into the digital era doesn’t just mean updating the IT systems and the apps you use. It’s more of a cultural shift, reimagining your company’s processes and how things are done.
If you really want to transform your business, start by listing its problems, the areas where you think you could see an improvement. Try and determine what makes your business thrive.
To fix these issues, you can start by implementing some of these tools :
Digital transformation can happen in various fields, supply chains have improved a lot thanks to automation and predictive maintenance, Machine learning has improved HR by eliminating biases and making sure that a candidate is chosen because he fits the jobs.
As we move into a digital era, it’s important for businesses to keep afloat and stay on top of the ongoing trends. This will ensure they stay competitive and improve their efficiency by correctly using the data they collect. This means being able to collect data and knowing how to analyze it.
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