Graphic Design in Australia Support

Understanding graphic design services
March 29, 2023

What do graphic designers do?

If you're a builder, an engineer, a scientist, or a businessman, you might not have the creative spark of a graphic designer.

It's pretty standard and we sometimes don't understand what's so special about graphic design.

Graphic designers are artists, they envision ways of portraying products, projects, and brands.

They master all the creative tools and ways of creation.

A graphic designer can set a company's creative course or brand identity.

The most important task of graphic design is to make sure your brand is appealing and desirable.

Your graphics need to be distinctive, eye-catching, and enticing to grab people's attention and keep it.

In principle, it refers to a set of graphical guidelines that apply to all communication from a company.

This helps communicate a sense of unity and principles, as well as making sure all communication is standardized and carefully prepared to look beautiful.

At Sparkmate, graphic design is essential as it structures every single one of our products and ensures their coherence.

Graphic designers in the video game industry are also responsible for making the actual characters and game designs.

In general, the graphic designer will settle on certain design rules with the other branches and then create media and products based on those guidelines.

Part of his job is then to propose certain graphical rules and make sure they are applied throughout the company and in their work.

8 fundamental types of graphic design

  1. Visual identity graphic design
    One of the most common types of design is corporate branding and brand identity in general.
    We've discussed the topic already, but the idea is to create design elements that are suitable across all visual media.
    This requires experience, research/analysis skills and communication.
  2. Marketing & advertising graphic design
    This type of graphic design is essential for businesses and might be one of the first ones we think about.
    Marketing will try to tap into their target audience’s decision-making process.
    Great content will engage the audience based on their needs and wants.
    Graphic designs of this type can be applied to a variety of specific cases like truck wrappers, magazine ads, prints, digital, etc.
  3. User interface graphic design
    Visual communication has its importance, but user interface graphic design is quickly growing.
    As our world shifts to virtual applications, the user experience and the flow between the files and sections is increasingly noticeable.
    Users now come to expect great design from the apps they use and love.
    They won't hesitate to move to another unfamiliar app if it has better UX.
    This type of design includes web design and application design.
  4. Publication graphic design
    Graphic design applied to publications requires working with editors and publishers to create layouts with carefully selected typography and accompanying artwork.
    This involves long-form pieces that communicate with an audience through public distribution.
    This can be though off as a classic type of graphic design and includes books, newspaper, magazines, etc.
  5. Packaging graphic design
    As most products require some form of packaging, packaging graphic design aims to communicate directly with the consumer, to present the product, and influence the customer's mind before testing the product.
    This requires communication, creative, and organizational skills.
  6. Motion graphic design
    Simply put, motion graphics are graphics that are in motion.
    This can include animation, audio, typography, imagery, video and other effects that are used in online media, television and film.
    As technology has improved in recent years, and media has shifted to videos and movement, interest for the sector has skyrocketed.
    The art form is now quite accessible and affordable.
  7. Environmental graphic design
    Environmental graphic design is a multidisciplinary practice that merges graphic, architectural, interior, landscape and industrial design.
    The goal is to introduce graphic patterns, murals, or landmarks to help people identify where they are.
    Designers collaborate with people in any number of these fields to plan and implement their designs.
    Because of that, designers typically have education and experience in both graphic design and architecture.
    They must be familiar with industrial design concepts and able to read and sketch architectural plans.
  8. Art and illustration for graphic design.
    While you might think this resembles graphic design, the purpose of their creation differs.
    Graphic design aims to provide a solution, either to a marketing problem, the user experience, and much more.
    Illustrators have one specific goal in mind, create something beautiful.
    You could argue that today, monetary goals prevail over artistic ambitions, and you would be partly right, let's just say that this type of creation aims first and foremost at creating beautiful elements before making a profit out of them.

The Marvels of Graphic Design Software

Much like other industries, software has pushed the design space to new heights.

You might have heard of the classics like illustrator, photoshop, and adobe products in general.

Graphic design software is much larger than this singular suit of tools but the point is that today's design software allows you to create your boldest ideas.

From animated movies to vector art, and artwork, these tools have enabled creative spirits to push their ideas even further.

The main takeaway from these tools is an increase in production speed, at lower costs.

While software is developed to help designers in their everyday jobs, some of the ongoing development and interest in the research space is in generative algorithms.

Literally algorithms that create artwork, this follows the idea of automation, trying to push content out faster.

Graphic Designer

Graphic designers are first and foremost creative individuals that have developed technical skills.

Their creative juices helps bring in new ideas, while their experience and knowledge guides them in choosing the right image, animation, and overall ideas.

Graphic design jobs vary in the medium they rely on.

Some jobs focus on more of the technical, like creating with specific software or using specific methods.

Other jobs might focus on mobile usage designs, product designs, and game design.

Jobs can even be placed on a spectrum from managerial positions to more hands on development and creation.

They come in all shapes and sizes and you should try and find your ideal in the mix.

Graphic Design and Web Design

As much of today's attention is on the internet, companies practically all have an online website.

Its visual appeal and page layouts is a direct representation of the brand.

The digital age has made web design one of the areas where we're primarily focused on.

Graphic design basics include getting the titles of your page right, its UX design, the overall feel, and the visual elements on the page.

Images, a coherent color scheme and a thoughtful layout goes a long way.

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