Graphic Design Hong Kong Support

Understanding graphic design services
March 29, 2023

What does a graphic designer do?

If you're a builder, an engineer, a scientist, or a businessman, you might not have the creative spark of a graphic designer. 

It's pretty standard and we sometimes don't understand what's so special about graphic design.

Graphic designers are artists, they envision ways of portraying products, projects, and brands. 

They master all the creative tools and ways of creation. 

A graphic designer can set a company's creative course or brand identity.

The most important task of graphic design is to make sure your brand is appealing and desirable. 

Your graphics need to be distinctive, eye-catching, and enticing to grab people's attention and keep it.

In principle, it refers to a set of graphical guidelines that apply to all communication from a company. 

This helps communicate a sense of unity and principles, as well as making sure all communication is standardized and carefully prepared to look beautiful. 

At Sparkmate, graphic design is essential as it structures every single one of our products and ensures their coherence.

Graphic designers in the video game industry are also responsible for making the actual characters and game designs. 

In general, the graphic designer will settle on certain design rules with the other branches and then create media and products based on those guidelines.

Part of his job is then to propose certain graphical rules and make sure they are applied throughout the company and in their work.

8 fundamental types of graphic design

  1. Visual identity graphic design

One of the most common types of design is corporate branding and brand identity in general. 

We've discussed the topic already, but the idea is to create design elements that are suitable across all visual media. 

This requires experience, research/analysis skills, and communication.

  1. Marketing & advertising graphic design

This type of graphic design is essential for businesses and might be one of the first ones we think about. Marketing will try to tap into their target audience’s decision-making process. 

Great content will engage the audience based on their needs and wants.

Graphic designs of this type can be applied to a variety of specific cases like truck wrappers, magazine ads, prints, digital, etc.

  1. User interface graphic design

Visual communication has its importance, but user interface graphic design is quickly growing. As our world shifts to virtual applications, the user experience and the flow between the files and sections are increasingly noticeable.

Users now come to expect great design from the apps they use and love. They won't hesitate to move to another unfamiliar app if it has a better UX. This type of design includes web design and application design.

  1. Publication graphic design

Graphic design applied to publications requires working with editors and publishers to create layouts with carefully selected typography and accompanying artwork. 

This involves long-form pieces that communicate with an audience through public distribution.

This can be thought off as a classic type of graphic design and includes books, newspapers, magazines, etc.

  1. Packaging graphic design

As most products require some form of packaging, packaging graphic design aims to communicate directly with the consumer, to present the product, and influence the customer's mind before testing the product.

This requires communication, creative, and organizational skills.

  1. Motion graphic design

Simply put, motion graphics are graphics that are in motion. 

This can include animation, audio, typography, imagery, video and other effects that are used in online media, television and film.

As technology has improved in recent years, and media has shifted to videos and movement, interest for the sector has skyrocketed. The art form is now quite accessible and affordable.

  1. Environmental graphic design

Environmental graphic design is a multidisciplinary practice that merges graphic, architectural, interior, landscape, and industrial design. 

The goal is to introduce graphic patterns, murals, or landmarks to help people identify where they are.

Designers collaborate with people in any number of these fields to plan and implement their designs. 

Because of that, designers typically have education and experience in both graphic design and architecture. 

They must be familiar with industrial design concepts and able to read and sketch architectural plans.

  1. Art and illustration for graphic design.

While you might think this resembles graphic design, the purpose of their creation differs. 

Graphic design aims to provide a solution, either to a marketing problem, the user experience, and much more.

Illustrators have one specific goal in mind, to create something beautiful.

You could argue that today, monetary goals prevail over artistic ambitions, and you would be partly right, let's just say that this type of creation aims first and foremost at creating beautiful elements before making a profit out of them.

Where can I hire graphic designers?

Graphic designers will first and foremost be art enthusiasts, people who come from an artistic background.

Good ones will also carry a certain style and this is what you'll be trying to find. 

Someone who has the energy you want to deliver.

Hong Kong's art world is already quite vast, design has an important role and agencies exist throughout the island.

Your best options are to look for a creative agency or to hire online.

If you go for the online option, you'll likely pick a freelancer, while it offers a good solution for your request, a creative agency will get you much further.

How a creative agency can help

Creative agencies bring in a variety of professional services from all of the previous types of graphic design. 

Their strength is in their ability to bring in together a large variety of creators. 

When reaching out to one, they'll match you with their creators that match your style and what you want to achieve.

This means their art direction will align with your next project, with branding, ideas, and other services.

Clients benefit from these services in the sense that they can garner the creative resources of multiple artists for the same price as a unique freelancer.

Graphic design work by creative agencies fits your company to reach your target audience, ensuring you're communicating with quality expertise and a focus on established methods for graphic design.

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