What comes after beta testing Singapore

Good quality beta testing
March 29, 2023

In short, beta testing is a type of user acceptance testing, meaning you try and see if your beta test team enjoys and approves your product. 

In this context, you give a close to final product to a group of testers that will have to evaluate the performance of your product in real-world tests. 

This means running real-world tests and targeted testing campaigns from a beta testing team.

At this stage, you should have a functional product, tested by real-world users, and feedback from these beta users. 

This means you should have set up internal user forums, you can also collect app engagement data if you develop software products or apps.

Don't forget to gather UX feedback prior to moving to the next step, feedback focuses on all aspects of your product, not simply the features but all that surrounds it, from price to

Making some changes after your beta test

Since you've targeted real-world users for functional testing, and meaningful feedback, you now have all you need to move to the next stage.

Your main objective is to make the best possible use of the data you've collected. 

To do so, you first have to organize your feedback, into different sections, what does it refer to? The UX? Random bugs? Crashes? 

This organization is crucial as it will help you outline a development process. 

Find out what's most important, where you need to start work, and who should be responsible for the improvements.

This means dividing the feedback into sections, from product developers to the design team and sales. 

In each category, you now have to find out what the most critical problems are.

Beta testing can be a very helpful tool if done right, but even the best beta test is not worth it if you don't leverage the information gathered the right way. 

This analysis part should be thought of directly when getting to the beta testing time.

The most important things to focus on

The most important thing to focus on is the user experience, if it's great and much better than the competition, users will consider paying an additional price for your product, if it's not, they'll find an alternative.

  • Does your product have a great design?

Great designs are closely linked to great user experiences. 

Is it easy to find what you're looking for? Are the main features easily accessible? Is it intuitive? 

All these make your product easy to use and ultimately make your product more appealing.

  • Does your product scale?

Your beta tests should have answered this question. 

If not your beta testing phase didn't include enough people. If it did, great! You should now know where your product fails. 

Is it in production? Or maybe your servers? Or your team that's too small? 

Having the feedback of beta testers, you should know what to focus on at this point before bringing your device to many more people.

  • Does your product have bugs?

This one is a no-brainer, in software and applications, the slightest bug will hinder a user's journey through your product, try and fix the most frequent and critical ones first, move to the more complex ones next and finish up with the occasional and rare ones.

User acceptance testing

The point of your beta testing phase is to see if your product is accepted by your beta tester group, while unfinished and still not in its final version, you'll have a good idea of the important features of your product, what the users like and come back for and what is unnecessary or slightly less interesting about your product.

After fixing the issues with your product and catching up with the feedback you've received, you should have a product that matches the market's desires. 

This is called a Product Market Fit or PMF. 

Such a product is the holy grail for most startups, it means your product now has something to offer to a particular group of people.

Building on the Product Market Fit

At this point, you've designed a product, it works reasonably well, and production is set. 

Your mission is now to expand and push your product to market. 

This means finding new clients, showing them around to make some noise, and gathering inertia.

You might want to find sponsors or financial support to accelerate your growth. 

Word of mouth is also incredibly important, you should make sure every single user has a great experience with your product because if that's the case, they'll mention your product to their friends who'll also try your product. 

Making you reach more real users, this is only true if you fix bugs prior to your big release.

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